"We've always done it this way"
Unfortunately, we still hear this killer phrase all too often. And there's nothing wrong with the tried and tested, the functional and the well thought-out. But word should also have got around that the better can also be the enemy of the good.
What is it all about?
In short, it's about the contact-free marking of countless products using continuous inkjet technology (CIJ), which has been tried and tested for decades.
According to our market observations, around 50% of all applications are correctly equipped with this technology. And for the other 50%, there have simply been significantly better alternatives for a few years now! Technologies that can give your process of "continuous improvement" new momentum.
But what does "better" mean? In our opinion, less is often more! More benefits, more possibilities, more opportunities, less effort, less stress. That's what it's all about!
- less, at best no solvents
- less health risk
- no unpleasant odors
- less fire risk in production and storage
- no ink stains and soiling
- environmentally friendly marking
- no maintenance
- no service contracts
- more high resolution instead of low resolution, more 2D Code capability
- more marking quality
- more speed
- more flexibility thanks to fast ink changes
Not everywhere, but in about 50% of your CIJ applications we qualify better, more modern, cheaper and more sustainable solutions, and that in all industries.
